Atheism ads now provoking anger globally | Adweek Atheism ads now provoking anger globally | Adweek
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Atheism ads now provoking anger globally

Atheism copy

It looks like atheist bus advertising, which we're written about a lot, is becoming a truly worldwide phenomenon. Pro-atheism ads have appeared in the U.K. and U.S. and proposed in Australia, and now they're set to pop up elsewhere: in Spain, where 94 percent of the population is Roman Catholic, and in Italy, where Jesus Christ is like McDonalds—total market saturation. They've hit a snag in Italy, though. The line "The bad news is that God does not exist; the good news is that we do not need him" met strong opposition from conservatives and was yanked by the ad agency. Giorgio Villella of the Italian Union of Atheists and Rationalist Agnostics notes that "it's strange that in a country where ads depicting near-naked women wearing skimpy lingerie [are] permitted on buses ... we can't run ads about atheism." Yeah, how about that. People would rather stare at boobs than have their belief structures questioned by a total stranger.

—Posted by David Kiefaber

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Topics: Atheism, Kiefaber
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