'Assassin's Creed' ads give cold, dead stare | Adweek 'Assassin's Creed' ads give cold, dead stare | Adweek
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'Assassin's Creed' ads give cold, dead stare

To promote Assassin's Creed 2, video-game developer Ubisoft is running some of the most enigmatic and compelling pre-roll ads I've ever seen. OK, so they're actually the only enigmatic and compelling pre-roll ads I've ever seen. The 15-second spots, from agency Cutwater, feature little more than dead stares and the game's Web address. You can watch them all here. Sure, there's a lengthier version, complete with contract-killing hero and some slick gameplay footage. But I really prefer the pre-rolls spots, which operate under the premise that "gamers get it." For more from this campaign, check out Adland's writeup, too.

—Posted by David Griner

Creed

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