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Here's a wonderful—though potentially hazardous—out-of-home execution for Asics running shoes by ad agency Vitro. Timed to the ING New York City Marathon this past weekend, Asics installed a 60-foot video wall in the Columbus Circle subway station and challenged passersby to race against top U.S. marathoner Ryan Hall. Of course, few people could keep up with his 6-foot-10 stride length and 4:46 mile pace, even for 60 feet. (He chugs along like that for 26.2
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