Ashton Kutcher Is Back on the Market in Popchips Campaign Ads spoof dating-site videos
Demi Moore will not be terribly impressed by the new Popchips ad campaign, starring her ex, Ashton Kutcher, in which he looks for love in spoof dating-site videos. Kutcher plays four characters—a flaming diva, a slow-moving hippie, an excitable Bollywood producer and a soft-spoken biker. Kutcher, who was named the brand's "president of pop culture" in 2010, worked on the ads with the agency Zambezi in Los Angeles. They don't really do much for me, but surely the untold billions of Kutcher fans will disagree. UPDATE: The ad with Raj, the Indian character, has been pulled amid complaints of racism.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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