Arthur C. Clarke heads off into the stars
Arthur C. Clarke wrote one of the most chillingly poignant death scenes of all time. Not for a human being, but for HAL 9000, the wayward computer in 2001: A Space Odyssey, which Clarke and Stanley Kubrick adapted for the landmark 1968 film the latter directed. As doomed astronaut David Bowman disconnects the machine, HAL moans, “My mind is going,” and slowly spirals back into a childlike state, reliving earlier times with a song: “Daisy, Daisy ... give me your answer truuue,” before slipping into the void. The sequence is a pop-culture and cinema classic. It serves as both a cautionary tale about technology and a commentary on our evolving humanity: That which reasons, speaks, serves and interacts, for better or worse, lives. If you love (or hate) your iPhone or BlackBerry, you know what I mean. Clarke distilled the experience 40 years ago, when computers filled rooms and the moon landings were yet to come. Arthur C. Clarke died yesterday at age 90.
—Posted by David Gianatasio
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Meet the Sleepy's Creative Finalists
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- The 10 Best Commercials of 2012
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- Yahoo in Talks to Acquire Tumblr
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- Microsoft Hammers Google in Leaked Parody of a Chrome Ad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







