Are you really up for meeting the Hilfigers? | Adweek Are you really up for meeting the Hilfigers? | Adweek
Advertisement

Are you really up for meeting the Hilfigers?

Hilfigers

Who is this highly coordinated clan tailgating outside the Vampire Weekend concert? Why, it must be the Hilfigers, a fictional family set to star in new ads and online marketing for Tommy Hilfiger. Created by agency Laird + Partners, the 16-character "Meet the Hilfigers" campaign kicks off with 10-page inserts in major magazines such as Vogue, GQ and Vanity Fair. Some of the family members will have Facebook pages, Twitter feeds, etc., which seems a bit much. It's going to take some pretty stellar writing to build an engaging, Wes Anderson-esque character study out of what is essentially just an overcrowded photo shoot.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS