Are You Charitable Enough to Suffer Through Gisele's 'Heart of Glass' Cover?

H&M will give download royalties to Unicef

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

To promote its new summer line, H&M partnered with supermodel Gisele Bundchen to create a song that will be sold online as a Unicef fundraiser. Unfortunately, the song is really, really bad.

It's a cover of Blondie's 1978 hit "Heart of Glass," orchestrated this time around by French producer Bob Sinclar. The single debuted on Good Morning America this week and is set to be released on Ultra Records, with the royalties going to Unicef.

In the accompanying music video, Bundchen sings (with plenty of autotune backing) and dances in various pieces from H&M's new swimsuit collection.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in