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To promote its new summer line, H&M partnered with supermodel Gisele Bundchen to create a song that will be sold online as a Unicef fundraiser. Unfortunately, the song is really, really bad.
It's a cover of Blondie's 1978 hit "Heart of Glass," orchestrated this time around by French producer Bob Sinclar. The single debuted on Good Morning America this week and is set to be released on Ultra Records, with the royalties going to Unicef.
In the accompanying music video, Bundchen sings (with plenty of autotune backing) and dances in various pieces from H&M's new swimsuit collection.
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