#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
A lot of brands have Webisode envy these days. I can understand why: Web videos can be way longer than those 15- or 30-second spots. I mean, with TV, people barely get a taste of your logo, and it’s over. Which is why companies like Johnson & Johnson and Holiday Inn Express have taken the plunge into longer-form storytelling. But do Webisodes really enhance a brand? Not always. Case in point: Ikea, a brand whose quirky persona has long appealed to twentysomethings in transition, is releasing its own mildly star-studded Web series titled "Easy
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in