Are we really calling them Brangelina? | Adweek
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Are we really calling them Brangelina?

BradangelinaMr. and Mrs. Smith is the first movie I’ve tried this hard to avoid in years. And it’s not because of the reviews, or the concept (which is fairly clever), or the stars. It’s because of the press. More to the point, it’s because of Brangelina. That’s what some in the press have taken to calling Brad Pitt and Angelina Jolie, the photogenic couple in the movie—and possibly in real life, too, as speculation about their off-camera relationship has been endless and tiresome. What’s with this sudden urge to combine celebrity couples’ first names into one? It’s hard to imagine it happening in an earlier age. Humphrey Bogart and Lauren Bacall were not known as Humphauren. Richard Burton and Elizabeth Taylor were not Richabeth. The Brangelina hype is also of dubious value to the promotion of Mr. and Mrs. Smith. Look at the movies Affleck and Lopez made after they became Bennifer.

—Posted by David Kiefaber

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