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Are the Super Bowl brands still on Twitter?

Super bowl brands on twitter

Last month, we wondered how long all those Super Bowl ad characters would last on Twitter. The answer was a bit surprising, if only because the personality with the highest potential—the mulleted and inventive PepSuber—was one of the first to drop off. The Pepsi-SNL crossover character quickly racked up over 1,000 followers but abruptly stopped posting on Feb. 24. H&R Block's Tax Guy Murray, the man threatened with death for boning up the Grim Reaper's taxes, deserves credit for playing out his ad's story line. On the day of his supposed passing, March 11, Murray posted a flurry of updates about when Death came calling. (Don't worry, Murray escaped unharmed.) The spammy but prolific E*Trade Baby has kept up his shtick pretty consistently. But strangely, it's SoBe Lifewater that takes top honors with its Sobeworld account, which has the most followers (1,196) and has been impressively interactive with other users. Sadly, this probably means we're in for another 10 years of dancing lizards.

—Posted by David Griner

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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