Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Texas-based Metro PCS continues to roll out its "Tech and Talk with Ranjit and Chad" campaign, despite complaints that the ads are offensive to the Indian community. Bob Fant, vice president of advertising and brand development for Metro PCS, admits there's been some negative response since the ads first debuted during the Super Bowl. But he insists that "Ranjit and Chad are meant to be viewed as endearing, smart tech experts who are knowledgeable about everything wireless."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in