Are nutrition labels too damn confusing?

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Marketers of packaged foods fret about the ghastly disclosures they must make on product labels—all that salt, all those trans fats, etc. A new study, summarized on the HealthScout Web site from the report in the American Journal of Preventive Medicine, suggests the marketers needn’t worry so much. It’s not that people ignore the labels. But they often fail to understand the significance of what they’re reading. The research project used 200 people as label-comprehension guinea pigs.

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