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Hill, Holliday calls this Dunkin' Donuts spot "Tractor Beam," but that freaky TV seems to be channeling (ha!) Poltergeist more than Star Trek, as it pulls the kids toward the screen. When Dad opens a box of Dunkin' treats on the kitchen table, the spell, or beam, is broken. The voiceover explains that it's all about "getting the family together with a tasty doughnut." That's an oddly Homer Simpson-esque sentiment that assumes eating sugary fried dough is somehow preferable to viewing televised fare.
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