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It's a rare day indeed when the U.K.'s Ad Standards Authority isn't receiving complaints from someone. This time, the griping concerns Her Majesty's Army, whose "Start Thinking Soldier" campaign (which includes TV ads like the one above, as well as this Web site and more) allegedly make war appear like a video game. The army insists its online skill tests aren't a trivialization of war, but rather a natural progression of the simulations it already uses in training.
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