Ardent hauls in a real lunker of a print ad

It’s not every day we comes across an ad whose headline includes the word "lunker," so we tip our cap to St. Louis-based agency Rodgers Townsend for using it here for Ardent fishing reels. Our desk edition of Webster’s defines lunker as “something large of its kind—used esp. of a game fish.” My computer’s spellcheck challenged the word, suggesting “lurker,” “lanker” and “linker” as more plausible alternatives. The Webster’s Online Dictionary site (which includes a “specialty definition” of the word as used in mining) yields the info-nugget that there are an