Advertisement

Arby's Thanks Jon Stewart for All the Beef in This Perfect Farewell Supercut Mocking montage airs during second-to-last Daily Show

Throughout his tenure as the host of the Daily Show Jon Stewart has loved lampooning one particular sandwich chain: Arby's. Last night, during the second-to-last episode of his 16-year run, Arby's took the opportunity to say goodbye, with a 60-second montage of Stewart's best jokes about the brand.

While, yes, a clip show is probably the cheapest and lowest form of entertainment, it works here and not just because the brand is using the Golden Girls' theme song sung by spokesman Ving Rhames.

It's a savvy, self-deprecating move for Arby's to embrace the value in Stewart gleefully joking about how terrible its product is—something most marketers would never do. At the same time, the spot is actually an opportunity to poke back at him a bit, by showcasing all of the free advertising his endless mocking has given the brand. 

In any case, tonight is Stewart's last show—so he's still got a chance to get in his last licks, if Arby's is lucky.

Check out Arby's goodbye below:

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS