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Throughout his tenure as the host of the Daily Show Jon Stewart has loved lampooning one particular sandwich chain: Arby's. Last night, during the second-to-last episode of his 16-year run, Arby's took the opportunity to say goodbye, with a 60-second montage of Stewart's best jokes about the brand.
While, yes, a clip show is probably the cheapest and lowest form of entertainment, it works here and not just because the brand is using the Golden Girls' theme song sung by spokesman Ving Rhames.
It's a savvy, self-deprecating move for Arby's to embrace the value in Stewart gleefully joking about how terrible its product is—something most marketers would never do.
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