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The latest Arby's spots from Merkley + Partners are kinda dumb, and I mean that in the best possible way. One new spot is posted above; three more are here. The vignettes are stupid enough to be entertaining and memorable, but not so overcooked that they outstay their welcome—like bad puns can do when writers get lazy. The casting adds to the fun. The rugged types in "Manly Men" are copiously craggy-faced and more beefy than beefcake.
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