Apple's Powerful 'Your Verse' Campaign Rolls On, From Beijing and Through Detroit

iPad goes on tour with a Chinese band, and facilitates a Motor City bicycle rally

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Apple is sticking with a good thing, continuing the rollout of its "Your Verse" campaign with two new stories about how people around the world are using iPads as tools to support their passions.

In one, Yaoband, a Beijing-based electro-pop group, use their gadgets to sample sounds, communicate with fans, and perform live while they tour China. In the second, Jason Hall, a Detroit resident, uses his tablet to help organize Slow Roll, a weekly group bike ride through the city that draws thousands of cyclists, in an effort to help revitalize the city's sense of community.

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