Apple unveils new Mac spots, or ‘Dude, PCs are so uncool’

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In a move destined to inflame beleaguered PC users everywhere, Apple has posted six new spots advertising the Mac on its home page. First, a quiz: Which of the two gentlemen shown here is the human representation of the Mac, and which one represents the PC? Now that you’ve successfully completed that mental challenge, I’ll talk about what is good about these commercials: that by using people to depict computers, the campaign does the obvious—it humanizes the pros and cons of Mac vs.

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