Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In what surely ranks as the adland in-joke of the year, Apple’s Mac and PC return to comment on Microsoft’s marketing efforts in the spot above from TBWA Media Arts Lab. Apple avoids skewering the content of Vista commercials (Seinfeld-Gates, "I’m a PC," etc.) in favor of the context, as Mac chides PC for earmarking wads of cash for Vista advertising but only a small stack of bills to fix the operating system itself. PC promptly sees the error of his ways in the spot’s humorous payoff.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in