Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In case you were wondering, only an iPhone is an iPhone, says Apple in a head-scratching pair of new ads.
"Loved" points out, unsurprisingly, that everyone who has an iPhone is a fan. A second spot, "Hardware & Software," argues that because Apple is responsible for controlling the manufacturing of the device itself, and developing the software that runs on it, it's more reliable than imitators.
The spots are slick, and zippy, in Apple's usual style.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in