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It's getting real at Dairy Queen this month, as the venerable fast-food chain stages an online battle between two of its Blizzard frozen treat flavors for autumnal supremacy.
The showdown: apple vs. pumpkin, and the best part of the tongue-in-cheek campaign from Kansas City-based agency Barkley is the rivalry it has created between "apple capital of the world" Wenatchee, Wash., and pumpkin festival home Caro, Mich.
After all the fan votes are counted, one town will be crowned Blizzard Treat Capital of the World.
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