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Apple keeps busy reinventing the banner

Macpctimes Apple undeniably has great TV advertising with TBWA’s “Get a Mac” spots, starring AdFreak favorite John Hodgman. As we mentioned previously, it’s also been extending its creative excellence to that most humble of vehicles, the Web banner. Today’s NYTimes.com continues Apple’s latest innovation of syncing up Web-display ads to work together to tell a story. The first iteration of this approach was so successful that it has drawn over 600,000 views on YouTube. The only problem was, it crashed some browsers, leading tech blog Engadget to pull the ad. They seem to have worked out the kinks for the new execution.

—Posted by Brian Morrissey

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