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When you own two Apple computers, as I do, and you register both of them with the company, and you start getting e-mails from them that seem personalized, and you think you’re sort of peripherally part of this amorphous “Mac community” you’ve heard so much about, it’s funny to get a message with the subject line, “Frustrated with your PC? Time for a Mac.” To be regaled with “all the reasons you’ll love a Mac.”
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