Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Apple's "Your Verse" commercial, which rolled out 10 days ago, was a pretty nice start to 2014 for the company's marketing. The 90-second spot, advertising the iPad, is great to look at, and has an inspired—if borrowed—message. It's been airing all over and generally getting an enthusiastic response.
On Wednesday, Apple rolled out two 30-second cutdowns of the spot, titled "Light Verse" and "Sound Verse" (see both below). They carry the same Robin Williams voiceover, just truncated to focus on the Whitman quotes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in