Anti-violence site urges you to 'hit the bitch' | Adweek Anti-violence site urges you to 'hit the bitch' | Adweek
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Anti-violence site urges you to 'hit the bitch'

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There are subtle ways to raise awareness about relationship violence. And then there's "Hit the Bitch," a Web campaign by a Danish advocacy group. Setting up an interface where you're encouraged to slap and punch a woman seems pretty extreme. It's almost like an advergame, except you're delivering an adverbeating! (You can use the mouse, or connect with your Webcam and swing at the girl with your hand.) Getting called a "100% idiot" at the end doesn't feel like much of a rebuke. Perhaps you're supposed to feel guilty, like a real-life abuser might, for continuing to hit the woman just to see what happens next? Who knows. Maybe something's getting lost in translation from the Danish. Via Adverblog.

—Posted by Tim Nudd

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