Anti-violence site urges you to 'hit the bitch'

There are subtle ways to raise awareness about relationship violence. And then there's "Hit the Bitch," a Web campaign by a Danish advocacy group. Setting up an interface where you're encouraged to slap and punch a woman seems pretty extreme. It's almost like an advergame, except you're delivering an adverbeating! (You can use the mouse, or connect with your Webcam and swing at the girl with your hand.) Getting called a "100% idiot" at the end doesn't feel like much of a rebuke.