Anti-smoking ad leaves you bruised, bloody

It's been too long since we've enjoyed a nice British PSA with needlessly excessive violence. So, here's one. It's an anti-smoking spot from the Birmingham division of the U.K.'s National Health Service, and it compares the physical effects of smoking to that of getting beat up in a back alley. "Smoke, and your body takes a beating," says the ultra-grim voiceover. "Fight back. Quit now." Posters from the campaign disagree with the TV work, suggesting that "when you smoke, it's your insides that get beaten up." Directing duo Rankin & Chris shot the ad, which the agency, Dr. Foster, admits is "quite shocking, but then so is the damage smoking causes."

—Posted by Tim Nudd

See also:
Headless turkey stars in anti-smoking ads
New York's anti-smoking amputee still smokes

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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