Anti-plastics PSAs maybe a bit too beautiful


Borders Perrin Norrander in Oregon has put together some animated clips for the Surfrider Foundation, the environmental group devoted to protecting the world's oceans, waves, and beaches. In the spot below, a whale struggles through a sea of refuse, eventually morphing into a beached plastic-coated monstrosity. It's a gorgeous and intriguing spot ... and that's the problem. The polluted deep-sea environment becomes a stylized pop-art wonderland: It's darkly alluring rather than frightening, watering down the message a bit: "Plastics kills 1.5 million marine animals each year." A second spot, posted after the jump, shows a bird building its home out of detritus like soft-drink lids and deflated balloons. But again, the image isn't one of nature befouled. Rather, our feathered friend winds up with the hippest tricked-out nest in the tree.

—Posted by David Gianatasio

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