Anti-cocaine PSAs rough on nose and heart | Adweek Anti-cocaine PSAs rough on nose and heart | Adweek
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Anti-cocaine PSAs rough on nose and heart

Pablo the Drug Mule Dog is back as the spokespooch of Britain's anti-cocaine PSA campaign. When we last saw Pablo, he'd been sliced open like a Tauntaun to transport booger sugar. But he recovered, and in the new ads he watches as a cokehead's nostrils argue with each other (I expect a few complaints to the ASA over that "butthole" comment) and a hopped-up heart beats its last. I'm still waiting for the anti-coke campaign that just shows before-and-after photos of Robert Evans. But Pablo is pretty cool. He's a lot more badass than McGruff, and has a better Web site, too.

—Posted by David Kiefaber

Previously on AdFreak:
Pablo the Drug Mule Dog has cocaine blues

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