Anti-coal group rolls out its poster child | Adweek Anti-coal group rolls out its poster child | Adweek
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Anti-coal group rolls out its poster child

Dirty_Lie_Mercury_baby Cute babies in ads are a dime a dozen. Cute babies who are somehow in imminent danger of being contaminated by the coal industry are less common, which is why this ad for Robert F. Kennedy Jr.'s Waterkeeper Alliance will get some attention. TheDirtyLie.com is a Web site the group has established to rebut the idea that coal can ever by used cleanly. The appeal of campaigns like this, incidentally, helps explain why talk of reducing U.S. dependence on foreign oil is likely to remain just talk.

—Posted by Mark Dolliver

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