Anti-billboard billboard proving itself wrong


Yammer, which is some kind of enterprise social-networking service, put up this billboard in San Francisco this week. It strains for irony by taunting the very medium it's using—billboards being a prime example of one-way, old-media communication, which Yammer despises. But the ad doesn't make much sense. According to an e-mailed pitch, the sign, hanging above 5th and Townsend, "aims to demonstrate to passersby (and potential hires) that old methods of communication are becoming obsolete, and Yammer is ushering in a new standard." Yet this billboard will get Yammer more attention than anything they've ever done. That would be the opposite of futile and obsolete, wouldn't it?

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS