Anthropologists side with Geico’s cavemen | Adweek
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Anthropologists side with Geico’s cavemen

Caveman_6 It’s been a good week for the Geico cavemen. First, they score a development deal for a sitcom on ABC. Now, they’ll be celebrating the news that actual real-world anthropologists in England have deemed the phrase “stone age” to be an offensive term that should not be used to describe living peoples. The BBC reports: “Survival, the campaign group that supports tribal people, says that ‘stone age’ is a term that has been used for many years to create an impression that such people are ‘backward.’ This is dangerous because it is often used to justify the persecution or forced ‘development’ of tribal peoples.” It’s implied, though not explicitly stated, that you shouldn’t say things like, “So easy, even someone from the stone age could do it.”

—Posted by Tim Nudd

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Topics: Geico, Martin Agency
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