Another way to drive your employees slowly insane: Have a corporate song

Your job sucks and all, but at least your company doesn’t have a corporate song. And if it does have a corporate song, at least it’s not as bad as Henkel’s corporate song, which was recently named the best corporate song in the world by the Stevie Awards. Henkel is the German company that just acquired a handful of P&G deodorant brands, including Right Guard, which it has assigned to EnergyBBDO. For the agency’s sake, I hope Henkel doesn’t get too involved in the creative decisions, because judging by this song, which is called “We Together,” Henkel makes seriously bad creative decisions.