Another Glimpse at the Super-Cool iPhone of the Future Imaginary features again outpacing the real ones

Apple products may offer cutting-edge design and functionality, but it's not cutting-edge enough—at least according to the digital designers who keep making snazzy videos imagining currently unachievable prototypes. Aatma Studio does this a lot, giving us salivatory glimpses of next-generation iPhones and iPads, both of which are surely cooler than the real things will be for some time. In that spirit, have a look at the video below, from Mike Ko, imagining an iPhone with a 3-D holographic display. It will be years before we'll be able to play games and watch movies in three dimensions without special glasses on a mobile device. But it sure looks like fun. The effect of these videos on the marketer itself is probably a mixed bag. It certainly helps to model a vision of what's possible or at least desirable, but it risks making the actual products somewhat disappointing upon arrival. Via Adverblog.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Apple, Iphone

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS