Animals voice approval of Mercedes safety | Adweek Animals voice approval of Mercedes safety | Adweek
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Animals voice approval of Mercedes safety

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Creatures of the forest don't get to narrate too many automotive ads, but they do in this Mercedes-Benz campaign from German agency Jung von Matt. See the four ads here. The idea is that the vehicles' special handling and brake controls have saved these beasts from getting splattered all over the street—a happy development that they discuss in the copy with varying levels of awareness. Of the four creatures, only the pig really gets philosophical about what's happened. The others are mostly oblivious, embarrassed and, in the case of the squirrel, still thoroughly panicked.

—Posted by Tim Nudd

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