Angry Cat Among Those Testing Columbia Sportswear Products | Adweek
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Angry Cat Among Those Testing Columbia Sportswear Products Plus, a second disgusting taste test this week

Columbia Sportswear, last seen freezing its underlayers off with hypothermia-defying Dutch stuntman Wim Hof, has now created a faux science YouTube series called "Great Moments in Trying Stuff" to celebrate some of the more unique selling points of its outdoor gear. The quirky spots pair an angry cat with a tiny, water-resistant parka; chefs making five-bean salad with a draining shoe; a guy in a mesh tank top with a guy in a water-wicking T-shirt (the most expected of the bunch, as it's the only one that compares two items of clothing in a traditional way); and a taste test (the second unorthodox one this week) with sweaty hot-dog buns that have been marinating in an ordinary mountain biker's jacket versus a Columbia air-wicking mountain biker's jacket. It shouldn't be a surprise that the cute cat in the tiny kitty parka is currently winning (and getting reblogged by every cat blogger on the Web), though disgusting sweaty buns isn't far behind. Fun, faux science experiments seem to be all the rage now, though it will be a long time before they usurp the utter online dominance of adorable kitties. More spots after the jump.





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