Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bon Jovi and Tony Danza didn’t make it into most Advertising Week speeches, which could be one reason they were, for the most part, dry and uninspiring affairs. Samsung marketing chief Peter Weedfald, however, broke the mold earlier this week at the OMMA Conference during Advertising Week. Unruffled by eMarketer CEO Geoff Ramsey consistently mistaking his name, Weedfald came with his own video introduction set to The Who’s “Teenage Wasteland,” showing Samsung products and charitable endeavors, interspersed with video of Weedfald.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in