And Now It's Puma's Turn to Brag About Usain Bolt | Adweek And Now It's Puma's Turn to Brag About Usain Bolt | Adweek
Advertisement

And Now It's Puma's Turn to Brag About Usain Bolt A little nation-baiting in Droga5 ads

All Usain Bolt-endorsed companies are exercising their vicarious bragging rights in the wake of the Jamaican sprinter's extraordinary triple repeat in London—winning gold again in the 100 and 200 meters and the 4x100-meter relay. We saw Gatorade's deathly new spot yesterday, Now, it's Puma's turn—with simple billboards and posters from Droga5 showing the world's fastest man draped in the Jamaican flag and the line, "And then Jamaica conquered England." The colonial reference is nice, although really it was the U.S. that Jamaica defeated in all three of those races. Credits below.

CREDITS
Client: Puma
Agency: Droga5
Creative Chairman: David Droga
Executive Creative Directors: Nik Studzinski, Ted Royer
Creative Director: Tim Gordon
Senior Art Director: Petter Hernmarck
Senior Copywriter: Erik Hogfeldt
Art Director: Kevin Weir
Photographer: Scott Pommier
Producer: Cliff Lewis

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS