And now, the cause-related dog tag | Adweek And now, the cause-related dog tag | Adweek
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And now, the cause-related dog tag

Supermantags1Add a Superman dog tag to your collection of charity jewelry. In addition to your white One and yellow LiveStrong bracelet (or whatever cause you wear on your wrist), now you can wrap a Superman dog tag around your neck featuring the inscription “Go Forward”—words often said by the late Superman star Christopher Reeve after a fall from a horse left him paralyzed in 1995. Proceeds from the tags, which go for $10, benefit the Christopher Reeve Paralysis Foundation, which funds research to develop treatments and cures for paralysis. A quick look at the site shows that celebs are getting behind the message, including Robin Williams and George Clinton, who were snapped wearing them

—Posted by Eleftheria Parpis

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