'Before' and 'After' models urge weight loss | Adweek 'Before' and 'After' models urge weight loss | Adweek
Advertisement

'Before' and 'After' models urge weight loss

Before-after

Before-and-after photos are a staple of weight-loss advertising. Now, a health clinic in Estonia has taken it a step further, hiring look-alike "Before" and "After" models—one significantly slimmer than the other—to hand out fliers about its weight-loss program at events. It seems pretty uncool, though the "Before" model seems fine with it. Still, it can't be fun to represent a body type that your employer has a vested interest in condemning as ugly. Dreamed up by ambient ad specialists van der Buzz. Via Buzzfeed.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS