Ancient journalist dragged into the iPad era

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The current stars of the Washington Post newsroom, such as they are, play supporting roles to crusty journalism legends Bob Woodward and Ben Bradlee in this amusing but overly long promo for the newspaper’s iPad app. Someone mistakes Woodward for Robert Redford, who portrayed the reporter in All the President’s Men. Iconic former Post editor Bradlee, looking mummified but feisty, demonstrates how to use the WaPo app. Bob and Ben should scroll over to the obits section to see if they’ve popped up there yet.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in