Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Of the many complaints that rained down on Amp Energy's "Amp Up Before You Score" iPhone app, a couple of common ones involved the notion of "scoring" with women and the creation of crude female stereotypes. It's sexist, many claim. But it's not like the PepsiCo brand is the only marketer using this rather common expression. Take Spectrum Brands' Remington shaver. It has kicked off a promotion to win a crazy weekend in Las Vegas.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in