Among lovesick New Yorkers, there’s truth in advertising | Adweek Among lovesick New Yorkers, there’s truth in advertising | Adweek
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Among lovesick New Yorkers, there’s truth in advertising

Ny1Maybe there’s something to this whole “I love New York” advertising campaign. In a new survey by Quinnipiac University, 61 percent of residents polled said they do indeed “love” New York, 22 percent said they “like” New York, 15 percent had mixed feelings, and 1 percent said they “hate” the city. That 61 percent is the highest “love” vote registered by Quinnipiac since it started asking the question in the late 1990s. (The previous high was 59 percent, set in November 2002.) Also, a total of 75 percent of New Yorkers said they are “very satisfied” or “somewhat satisfied” with the way things are going in the city, one point off the all-time satisfaction high, set in February 1998. (The lowest satisfaction rate measured was 30 percent in July 2003.) Also, the press release helpfully points out the proper way to pronounce Quinnipiac. It’s KWIN-uh-pe-ack.

—Posted by Tim Nudd

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