Amnesty ad for iPad not easily swiped away | Adweek Amnesty ad for iPad not easily swiped away | Adweek
Advertisement

Amnesty ad for iPad not easily swiped away

Amnesty iPad

Here's an interesting Amnesty International ad for the iPad that takes good advantage of the device's navigation ritual. The ad, placed inside the iPad edition of German newspaper Die Welt, shows the scene of a human-rights violation—and can't be swiped away by the user. How frustrating! After several attempts, a message reads: "Torture disappears only when one is doing something about it." By TBWA Berlin.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS