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We all deal with economic catastrophe in our own ways. For WPP's top echelon of executives, it means enjoying a little Wii and Facebook. A new BusinessWeek story recounts a meeting in Athens, Greece, in October where WPP's board discussed—wait for it—how the company could prepare itself for digital media. The Internet is big, who knew? (Agency Spy, for one, is incensed about this.) A top priority for these execs: getting Facebook accounts. In this endeavor, WPP's titans of advertising got help from none other than Mark Zuckerberg himself.
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