Allstate opens a can of mayhem on your ass | Adweek Allstate opens a can of mayhem on your ass | Adweek
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Allstate opens a can of mayhem on your ass

Allstate

Dean Winters nails the deer-in-the-headlights pose about halfway through this Leo Burnett spot for Allstate, right before a car nails him and he goes flying across the hood. You don't expect such stuff from this normally staid advertiser. In the "Mayhem is coming" campaign, Winters personifies bad things that could happen to your car—deer among them. (Hey, it's no party for the tick-infested quadruped, either.) The shot of the actor bleeding on the road after the collision, staring wide-eyed into the camera and laughing, has a subversive, almost David Lynch-like quality. It's like the "Good Hands" people giving us the finger, along with a knowing wink. Maybe rival Aflac could run down the duck. Someone should. Read more about the new Allstate ads here.

—Posted by David Gianatasio

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