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Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't have is a black cat.
Why listen to logic when there's a feline (named Lucky, natch) who can—and will—tell you who will lose the World Cup. At least, that's what Leo Burnett and Lapiz have cooked up for Allstate's interactive World Cup campaign. Let's not forget that Allstate is a fan of mayhem, and black cats, of course, are well-known harbingers of bad luck.
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