Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Call us skeptical, but there’s no way you could unfold a giant fence around New York City, as seen in this MLB All-Star Game spot, without arousing suspicion. Particularly one that looks like the Yankee Stadium frieze. Not to mention the whole thing is inefficient—a simple billboard in Times Square would do the same thing for a fraction of the money and manpower involved here. It’s not like Yankee fans need much to stroke their outsized egos anyway.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in