Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A company called Traffic Management Ltd., based in Scotland of all places, has rolled out a truly bizarre videogame called JFK Reloaded that puts game players in the role of Lee Harvey Oswald and asks them to take aim at John F. Kennedy’s motorcade in Dallas and try to off the president. To maximize exposure and/or nausea among consumers, the company rolled out the game last Monday, on the 41st anniversary of JFK’s assassination.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in