Alex Bogusky Shows You His Foolproof Way of Bringing Back 1 Million U.S. Jobs | Adweek Alex Bogusky Shows You His Foolproof Way of Bringing Back 1 Million U.S. Jobs | Adweek
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Alex Bogusky Shows You His Foolproof Way of Bringing Back 1 Million U.S. Jobs Only buy things made in America

Been wondering what Alex Bogusky is up to? He's just put out this little video in his latest push for social good: the Million Jobs Project. Bogusky stars in and narrates the infographic short (with animation and art direction by Scott McDonald) that implores Americans to spend just 5 percent more on products made in America. Apparently, if we shift our buying habits by just that small amount, we will create 1 million new jobs. There are some nice lines ("They call it outsourcing, which is a fancy word for 'You're fired' "), but at four minutes, it's a bit long. Fortunately, there's a short list of some American manufacturers to buy from over at millionjobsproject.us, which is an easy read. Of course, it's not a new message, but it is well told here. Will it work? The video hasn't taken off yet, but maybe that's because the ask is slightly confusing. Are we supposed to always buy American, buy 5 percent more for American, buy just one thing that's American, or share the video with two friends? The answer is all of those things.

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